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Understanding the Differences Between Sales and Marketing

Over the past week, I've met with numerous business owners. To my surprise, many of them struggle to distinguish between the roles of sales and marketing within their company. The business owners expect their salespeople to produce advertising copies, while...

Factors Affecting Business SMART Goal Setting Success

You've likely set goals before, but are you setting them smartly? SMART goals allow your goal setting process to be more structured and trackable. This approach provides clear milestones and an estimation of the goal's attainability. Each letter in the acronym stands...

How Hallucinations and Biases Can Affect Your Business ChatBot

If you have or are considering employing AI-powered chatbots for your business, you definitely need to be aware of hallucinations and biases AI-powered chatbots can produce. Ignoring this will not only jeopardize your business reputation, but it can even potentially...
Understanding the Differences Between Sales and Marketing

Understanding the Differences Between Sales and Marketing

Over the past week, I've met with numerous business owners. To my surprise, many of them struggle to distinguish between the roles of sales and marketing within their company. The business owners expect their salespeople to produce advertising copies, while...

How Hallucinations and Biases Can Affect Your Business ChatBot

How Hallucinations and Biases Can Affect Your Business ChatBot

If you have or are considering employing AI-powered chatbots for your business, you definitely need to be aware of hallucinations and biases AI-powered chatbots can produce. Ignoring this will not only jeopardize your business reputation, but it can even potentially...

Key Opinion Consumer – Your Marketing Weapon for Success

Key Opinion Consumer – Your Marketing Weapon for Success

As a business, you're always searching for potent promotional tools, right? Have you thought about utilizing key opinion consumers for your marketing campaigns? So, what is or who are "Key Opinion Consumers," commonly known as KOC or sometimes referred to as KOL (Key...

20 Key Pillars in Content Creation

20 Key Pillars in Content Creation

Creating content is now a breeze thanks to Artificial Intelligence. The broad use of tools and apps such as Google's Bard and ChatGPT has simplified the content creation process. However, there's a downside. Many people are overly dependent on these tools, producing...

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