Improve your Company’s Online Reputation
The world has become a digital place. We are constantly connected to the internet and social media, so it is important to have an online presence that can be seen by all. With more people using the internet for research before buying or even just looking for a new job, having an online reputation is becoming crucial today. In this article we will discuss 10 ways you can improve your company’s online reputation!
Functional & Easy to Navigate
1- Make sure your website is functional and easy to navigate. This will make it easier for people to find what they are looking for, which can lead them back to your site as well!
Ask for Opinions
2- Ask a moderator from the community you want feedback on if they would be willing to share their opinion of your company online.
Respond to Negative Comments
3- Respond to negative comments online. Make sure you have a plan for how often and what type of response will be made, because people these days are more likely to believe the company if they see responses that seem genuine.
Be Active on Social Media
4- Be active on social media sites such as Facebook, Twitter, Instagram etc. These websites provide an easier way for your company to interact with people, and can serve as a good platform for advertising.
Create a Blog
5- Create a blog on your site that discusses the company’s values in addition to providing information about what you do. This will help others understand who you are as an organization and how they might benefit from working together with you!
Promote Your Blog on Social Media
6- Use social media sites such as Facebook, Twitter, and Instagram to promote your blog. This can be a great way for people who don’t visit your website often to catch up on all you have to offer!
Build Relationships with Influencers
7- Build relationships with influencers in the industry that will help spread word about what you do. Many companies are now paying these individuals so they can post content online about their company.
8- Use a blog to publish articles on how your company is different from others in the industry. This can help people understand why they should choose you over another business!
Align with Your Target Audience
9- When posting content online, make sure it aligns with what your target audience wants and needs. You want to be relevant but not spammy if you want to grow your following!
Offer Something Different
10- Offer a service or product that is different from what other companies are providing. This will help people see you as an innovative company, which can lead them back to hiring you for something new and exciting!
Don’t forget about the offline world! Create opportunities for networking events so there’s more of a chance people can meet in person.
Want to find out what others are saying about your company online? Talk to me!