How To Identify Your Target Audience and Find Your Future Customers Online

Guide to Identify Your Audience and Find Your Future Customers Online

It’s an infuriating experience when you can’t find something. It’s exhausting, frustrating, and sometimes it feels like a waste of time to keep looking for what we’re missing.

We’ve all had the anger-inducing moment where we search high and low for that one item but come up empty handed – without any luck in finding whatever was so urgently needed by whomever is searching! This will leave anyone frustrated, exhausted or feeling as if their efforts were pointless; yet they aren’t ready to give up on this endeavor until after some more effort has been given into attempting to resolve this situation once again with renewed energy being put forth from them at last

Business owners have it rough. They know that there’s a market for their products and services, but they can’t pinpoint the audience or find them to sell too!

For businesses this is tough because despite knowing an audience exists for your product or service you don’t know who they are (location-wise) which makes marketing exceedingly difficult.

So, you want to know who your customers are? You don’t need a degree in marketing, statistics, or computer science. Data analytics and some basic math can answer that question for you!

Let’s get to know your audience! In this article, you’ll learn how to identify and locate the perfect target market for your business. We will start by breaking down the process of identifying who is interested in what you have offer them.

What are some ways that I can find out more about my potential customers?

Let’s start!

Identifying Who Your Audience

Before we start, I always share this during my classes, don’t try to start selling without first knowing who your audiences are. Most of the time, we end up with a vastly different type of customers who bought from us, instead of the type of customers we thought will buy initially. That is why we always need to understand how to find them.

When it comes to social media marketing, the key is in knowing who your audience is. To do this you can start by analyzing demographics and psychographics of your customer base. Then once all that information has been gathered up; use what they need from you as a product or service provider to narrow down their search for themselves on social media sites such as Facebook, Twitter, Instagram etc.

Your audience is waiting to be discovered. With a little bit of creativity and some thoughtful analysis, you can identify your ideal customer base by looking at the information they post on social media! To get started, take two categories into account: demographics (age range) and psychographics (interests). I will add in another category to streamline the process even further. From there it’s about finding out which problems your product or service solves for them.


Demographics are easy to understand, so let’s start there. Demographics can be facts about your customers (and the target audience) which helps you identify them. They can include:

  • Age
  • Gender
  • Geographical location
  • Education level
  • Income level
  • Marital status
  • Employment/industry

Once you know the demographics, it will be easier to identify your target audience.

A lot of marketing agencies would like for there not to be any barriers when starting a new business but that’s just unrealistic today with all the different demographic groups out there on their own platform who are trying so hard to get noticed by companies such as yours! What we want is some sort of way for marketers or businesses alike can reach these potential customers without having them constantly sending emails every single week until they finally answer back- which could take months if not years depending how many messages one person has sent.

You could be missing a whole slew of potential customers by not taking the time to understand who they are. You’ll want to do your research and find out as much information about them before you make any decisions, but this is an important first step in making sure that all your marketing efforts will be effective.

The most common mistake people make when running their business is forgetting what really matters: understanding who it’s for and how well you know them already!


Psychographics are the essential key to understanding who your target audience is and what they like. They allow you to know more about them, so that you can create campaigns which resonate with their interests or preferences.

What does psychographic data tell us? Psychographics illustrate our targets’ likes and dislikes; it helps advertisers understand a person’s needs before marketing goods/services at them. This technique is widely used for targeting advertising on social media platforms such as Facebook because of its ability to personalize ads

For example, if you are operating a gym, some psychographics that may be of some interests for you to consider would include:

  • Health
  • Fitness
  • Weight loss
  • Running

You could also consider pop culture interests. If you own a clothing boutique, targeting people who watch fashion shows such as Project Runway or Say Yes to the Dress may be more effective than just advertising on Facebook and YouTube for everyone in your area – this is because if they like these types of programs/designers then it’s likely that they will want to buy clothes from those designers too.

Benefits/Problem Solving

You should always keep in mind what problems your product or service solves and provide an answer to those who are keen to buy it.

Below are some questions you can try asking yourself:

  • What types of people might have the problem I’m trying to solve?
  • What solutions are they looking for?
  • Why do they need a solution – that is, what are their pain points?
  • What am I offering that’s different from my competitors?

Questions like these can help you find the perfect customers. Whether it is by age, gender, or personality trait — if they are in your target audience then there will be a match for them here!

What’s on your mind? What defines who you are and what brings joy to life? These questions may seem tedious but with answers from all three categories below, we’ll have a better idea of how well our products fit those needs – so that everyone has access to happiness!

Finding Your Target Audience Online

Identifying your target audience is the first step in marketing. There are a lot of ways to find them online, but it’s best to focus on one method at a time before moving onto another.

Identify who you want as an audience (for example: mothers) and then consider where they might be found online – for instance Facebook or Instagram can both work well if there’s already existing content that will appeal to this group

Social media is the perfect tool for connecting with your target audience. It can be used to find new audiences, and it’s also great at helping you better communicate what you’re all about by giving an insight into who we are (and how awesome our products/services are).

The best part of social media? You don’t have to look too far away from home! All these sites should give us different ideas on where people might go when looking for more information or shopping around – let’s start there first.

  • Facebook –

    The most popular social media site in the United States and around the world is Facebook and surprisingly, it’s also amongst the oldest, if not the oldest around. Almost 70% of Americans have a Facebook account but with one exception: people aged 65 or older are not on board this train! These statistics may not be entirely correct as the population is getting older and I am seeing more seniors using Facebook as a platform to communicate with their friends and families. Facebook has managed to attract almost two-thirds (69%) of all American adults into its web by allowing them access to their friends’ updates as well as posting photos for others to see without having a blog themselves. And while they may be living under an “old” stereotype when it comes down being tech savvy, there are still plenty aged 18 – 64 who do use Facebook.

  • Instagram

    is the go-to social media platform for younger people. Two out of three Americans under 30 are using Instagram, and more women than men—despite it being very intimidating to start a new account! The app can be used on your phone or computer, but some users prefer scrolling through their feed with traditional computers because they have much larger screens that allow them to see pictures in full resolution.

  • Twitter

    – What percentage of adults use Twitter? You might be surprised to find out that only about 22% of the population has an account. In contrast, more men than women are tweeting – and they tend to live in urban areas with higher education rates when compared to other social media platforms like Facebook or Instagram for instance.

  • Pinterest

    – In today’s society, women are often considered the more educated and affluent group. This trend is reflected with a study of Pinterest users where an overwhelming majority were female. The age demographics also show that this platform has reached every demographic possible which means it’s not just for young adults but children too as well as older people who want to utilize their technological knowledge to stay connected with friends and family members through social media networks like Facebook or Instagram. If you’re looking for something new on these websites, then look no further than Pinterest!

  • LinkedIn

    is a popular social media site that people use for business purposes. Many LinkedIn users are under the age of 65 and highly educated, living primarily in cities or suburbs. They can be found on the network searching for professional services and products more than any other type of good because they need them to grow their careers as well as businesses!  It also attracts more senior professionals who wish to stay relevant with modern business practices after retirement by offering tools such as searchable connections, skill assessment centers called “Skills” pages where you may indicate what skills you possess relating to your profession; these include things like “data analysis,” and knowledge sharing through blogs posts.

Social media platforms are constantly evolving, so you should be aware of where your target audience is likely to look for products or services. There’s no one-size-fits all approach when it comes to social media marketing because each platform has its own set of rules and best practices that can help turn your business into a success story!

Deciding on Which Ad Platform To Use

Facebook is a powerful platform for running ads to reach your targeted demographic. It’s worth mentioning if you have a locally based business, Facebook will be able to put your ad in front of people who live and work near the area that you are targeting.

  • Facebook users are always looking for the latest and greatest consumer goods, from clothes to electronics.
  • Among the many ways that Instagram can be used for marketing, one of the most common is to sell products. One such service where this works well would be those dealing with before and after photos as you’re able to highlight how your product has helped someone’s life in just a few seconds by comparing their old photo with new ones!
  • Among the many features of a social media site, Pinterest stands out as being one that drives users to purchase goods and services. The platform is tailored for this purpose with its ability to curate products in an easy-to use interface. Users are also able to “Pin” items they like on their boards which can generate interest from others who may be looking for similar items themselves! Pinterest has emerged as a popular destination among internet savvy shoppers thanks largely due its ease of navigation coupled with product discovery tools such as “Pinning” posts or browsing through board content by category; all without ever leaving the website itself!
  • LinkedIn is the place to look for business professionals. This platform caters to LinkedIn users, who tend toward being professional and looking up products that are more geared towards their field of work; this includes any type of service or product in a corporate setting–so you know it has got your back! LinkedIn is where high-powered executives go when they need something done today. The site offers access not only to potential employers but also vendors like web designers, accountants, lawyers…you name it! If there’s anything related at all with running an organization (or just working), then odds are somebody on LinkedIn can point you in the right direction.
  • YouTube is a powerful tool for advertising! With YouTube Ads, you can be in the forefront of national and international markets. You’ll also find success with local ads on this platform that draw viewers to your company’s main website or social media profile. The best part about it? It doesn’t cost much money at all to promote yourself using these simple yet effective ad strategies – no matter where you are in the world. YouTube offers more than just entertainment channels; they’re an excellent resource for marketers looking to expand their reach nationwide, internationally, and even locally too via Google Adwords campaigns (via which advertisers pay each time someone clicks on them). If you don’t have a budget but still want high visibility, this should work out well for you!

For example, if you’re a marketing professional who works for an online clothing store and want to expand your customer base by targeting millennials on social media sites like Instagram or Pinterest, then it’s important that you have at least one of these two platforms to be successful. If instead as the owner of a law firm with almost no budget but still need people interested in joining their team through LinkedIn due to its all-inclusive nature when compared with Facebook which focuses primarily on personal relationships rather than career pursuits such as job openings within legal services from around the world.

Essentially there are many diverse groups of business owners out there each looking for something specific about social media networks so as not only create new customers but also maintain existing ones too!

Search Engine Marketing

In order to reach your audience, you must make it easy for them. Search engine optimization and marketing are designed so people in search of products or services can find you easily online.

SEO is a process that can either make or break the success of your business. If you want to increase sales and get more visitors, it’s essential for you not only have an optimized website but also to establish yourself as someone who knows what they’re talking about by getting involved in social media like Twitter and Facebook, so people know where to find information on topics related closely with yours. You’ll need keywords targeted towards potential customers and search terms used within their industry when looking online for services like yours such as restaurants if theirs was food-related service; targeting phone apps would be important too since voice searches are becoming popular which means optimizing your site needs some serious thought put into it!

Listings are important on the internet and should be standardized to make them more visible. Consumers search for businesses before they decide where to buy a product or service, which means listings online can help in decision making. It is essential that you claim your listing as well so it will show up properly when someone else does a web-search about what you offer.

Most consumers turn first toward their computer screen rather than picking up the phone book anymore because of how easy it’s become these days! Listing information has been around since we were able to access websites with just one click from our mobile devices too; this convenience even makes it possible for us not only share reviews but also discover new products or services by looking at other people’s ratings

Understanding who your audience is and where to find them can be the difference between success or failure, money made from sales or wasted on marketing campaigns. Once you have identified these things about your potential customers, you’ll know how best to lure new ones in with less advertising costs!

Share with me your experience going through the phases. Have fun while you are doing it and persevere even if you do not get it right the first few times, you can only get better if you keep doing it.


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