by Eddie Teo | Business Tips, Content Creation, Marketing
Don’t underestimate the power of a good tale. It’s not just for bedtime – it’s a game changer in content creation too. Stories captivate, engage, and connect like nothing else. They’re not just entertainment, they’re pivotal for...
by Eddie Teo | Business Tips, Content Creation, Marketing
Discover the power of AIDA, a time-tested marketing model that stands for Attention, Interest, Desire, and Action. It’s an essential tool in the world of content creation, helping to captivate audiences and drive conversions. It is also one of my favourite...
by Eddie Teo | Business Tips, Content Creation, Marketing
Content creation is both an art and a science, requiring strategic techniques to engage audiences effectively. One such technique is the Problem, Agitation, Solution (PAS) method. This article explores the concept of PAS, how to identify problems within your...
by Eddie Teo | Business Tips, ChatBot, Marketing
Chatbots aren’t just a trend, they are transforming how businesses communicate with their customers. They’re becoming smarter, thanks to artificial intelligence. But what’s all the fuss about? This article will introduce you to knowledge-based...
by Eddie Teo | Business Tips, Content Creation, Marketing
Discover the power of the Before-After-Bridge (BAB) technique in content creation. This strategy paints a vivid picture of the reader’s problem (Before), the solution (After), and guides them on how to get there (Bridge). By mastering this technique, you can...
