by Eddie Teo | Business Tips, Marketing
You’ve likely set goals before, but are you setting them smartly? SMART goals allow your goal setting process to be more structured and trackable. This approach provides clear milestones and an estimation of the goal’s attainability. Each letter in the...
by Eddie Teo | Business Tips, Content Creation, Marketing
Don’t believe FOMO’s just another buzzword. It is real, and it influences consumers’ decisions every day. What’s FOMO, you ask? That’s the ‘Fear of Missing Out,’ a powerful tool in content creation. This article will show you...
by Eddie Teo | Business Tips, Content Creation, Marketing
Don’t underestimate the power of a good tale. It’s not just for bedtime – it’s a game changer in content creation too. Stories captivate, engage, and connect like nothing else. They’re not just entertainment, they’re pivotal for...
by Eddie Teo | Business Tips, Content Creation, Marketing
Discover the power of AIDA, a time-tested marketing model that stands for Attention, Interest, Desire, and Action. It’s an essential tool in the world of content creation, helping to captivate audiences and drive conversions. It is also one of my favourite...
by Eddie Teo | Business Tips, Content Creation, Marketing
Content creation is both an art and a science, requiring strategic techniques to engage audiences effectively. One such technique is the Problem, Agitation, Solution (PAS) method. This article explores the concept of PAS, how to identify problems within your...
by Eddie Teo | Business Tips, ChatBot, Marketing
Chatbots aren’t just a trend, they are transforming how businesses communicate with their customers. They’re becoming smarter, thanks to artificial intelligence. But what’s all the fuss about? This article will introduce you to knowledge-based...
